Selling price is actually the price that a buyer pays in order to buy a product or service.  It is a price more than the cost price and also includes a percentage of profit. Setting a selling price is a very sensitive matter as the sales of a product are based on it to a great extent. There are various ways and formulas that we can use to calculate the selling price. The basic formula to find the selling price used is as follows:

SP = CP + Profit


SP= Selling Price

CP= Cost Price

Important Selling Price Formula

1.   Selling price = Cost Price + Profit

2.   Selling price = Marked/List price – Discount

3.   Selling price = (100+%Profit)/100 × Cost price

4.   Selling price = (100− % Los)/100 × Cost price

Other Important Formulas Related To Selling Price



Cost price

Selling price – Profit


Selling price – Cost Price


Cost Price – Selling Price

% Profit

Profit/Cost Price × 100

% Loss

Loss/Cost Price × 100

Selling Price Vs. Marked Price

Marked price also known as the list price is the price that a seller spells out to the purchaser while selling price is the price that the seller actually receives from the buyer after a bargain or making a deal. In general, the selling price is lower than the marked price. However, sometimes the selling price and the marked price can be the same also. A fixed price shop, meaning that the shopkeeper that does not offer any discount or price cut of any sort is an example of it.

Calculate Selling Price Per Unit

Following is the step-by-step procedure to calculate the selling price per unit:

  • Identify the total cost of all units being bought

  •  Divide the total cost by the number of units bought to obtain the cost price.

  • Use the selling price formula to find out the final price i.e.: SP = CP + Profit Margin

  • Margin will then be added to the cost of the commodity in order to identify the appropriate pricing.

Thus, the selling price per unit formula to find the price per unit from the income statement, divide sales by the number of units or quantity sold to identify the price per unit.

For example, given sales of $80,000 for the year and 2,000 units sold, the price per unit is Rs.40 (80,000 divided by 2,000).

How to Calculate Cost-Plus Pricing

Markup is the amount of difference between an item’s cost and its selling price. Usually, depending on the industry type, it is demonstrated as a percentage of the cost.

Margin also referred to as Gross Profit) = Selling price – Cost of goods sold (COGS).

Margin and Markup move in tandem. For example, a 40% markup is always equivalent to a profit margin of 28.6%, while a 50% markup is always equivalent to a margin value of 33%.

Cost Price

Cost price is actually the ultimate price at which the seller buys the product or service. He then adds a percentage of profit to it. The list price or marked price is the price which a seller fixes after adding the needed percentage of profit.

Solved Examples


Maria marks all her products 30% above the cost price and offers a discount of 5% on the marked price. She is of the viewpoint that she will earn a profit of 20%. What do you think is the percentage of the profit she earns?


Let the cost price of the products be 100.

Thus, the list price/marked price will be = ₹100 + 30% of the cost price.

= 100 + 30

= 130

Now, the Selling price = List/Marked price – Discount

= 130 – 5% of 130 = 130 – 6.5

= 123.5

Therefore, the profit = SP-CP

= 123.5 – 100 = 23.5

Hence, the percentage of profit she earned is below 20%.


A new retailer in the market marked all his goods at 50% above the cost price thinking that he will still earn a profit percent of 25%, offering a discount of 25% on the list price. Find out his actual profit on the sales?


Let the cost price = Rs. 100

Then, list price = Rs. 150

 Thus, Selling Price = 75% of Rs. 150 

= Rs. 112.50. 

Hence we can conclude that the profit % he earned = 12.50%. 

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