Tata Consumer Products is a focused consumer products company uniting the food and beverage interests of the Tata group under one umbrella. It is home to key brands such as Tata Tea, Tetley, Tata Salt and Tata Sampann. With a combined reach of over 200 million households in India, it has an unparalleled ability to leverage the Tata brand in consumer products.
We are on a mission to create a premier diversified consumer products company. Our strengths lie in our deep understanding of our consumers in India and in international markets, iconic market-leading brands and wide consumer reach. We are committed to delivering high-quality, innovative, tasteful and convenient products with goodness at its core. Our portfolio of products ranges from tea, coffee, water and ready-to-drink to salt, pulses, spices, ready-to-eat and more.
In the beverages business, Tata Consumer Products is the second largest player in branded tea in the world with over 330 million servings everyday across the world. Our brands include Tata Tea, Tetley, Vitax, Eight O’Clock Coffee, Himalayan Natural Mineral Water, Tata Coffee Grand and Joekels.
Beginning with the iconic Tata Salt that pioneered the crusade for iodisation in India, our food business is one of the most trusted food brands in India and we have extended our portfolio to include salt variants and nourishing food products. With Tata Sampann we bring the traditional wisdom of Indian food in a contemporary package to deliver the best of taste, nutrition and convenience.
Tata Consumer Products has grown through innovation, strategic alliances and acquisitions, and organic growth. The company has a joint venture with Starbucks called Tata Starbucks Limited, to own and operate Starbucks cafés in India. Since the inauguration of the flagship store in Mumbai in October 2012, this 50:50 JV has expanded to 10 cities, with many more Starbucks stores planned across the country.
The company also has a JV with PepsiCo in India, called NourishCo, which produces non-carbonated ready-to-drink beverages that focus on health and enhanced wellness. NourishCo produces and markets Tata Water Plus — India’s first nutrient water, and Tata Gluco Plus — an energizing, glucose-based flavoured drink. Himalayan water is also marketed and distributed through NourishCo.
The high-growth contemporary single-serve business is also an important play for Tata Consumer Products. In the USA we have an agreement with Green Mountain Coffee Roasters’ Keurig single-serve machines for Eight OClock Coffee, with K-Fee for MAP Coffee in Australia, and with Tassimo in Canada for Tetley tea.
Sustainability is at the heart of our plans for long-term success. As industry leaders, it is important for us to build a future-ready business that will continue to meaningfully touch the lives of millions of people. Sustainable sourcing, waste management and climate change are some of the key focus areas and through our various environment and community focussed initiatives, we intend to be the consumer’s first choice in sustainable foods and beverages.
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Trailor- Verkamp street no. 63, 81415 Zagreb, Croatia
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+38 695 645 231
Mon - Fri, 8:00-22:00